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Working With Freelancers3 min read

3 min read

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[/vc_raw_html][text_output]Working with freelancers on a daily basis can be both rewarding and challenging, I head up the Editorial Team for the PPC side of Croud and my day consists of managing the sending out of work and reviewing work to ensure we consistently deliver a high level of service to our clients. The only way we are continually able to do this, and in many languages varying from Thai and Serbian, to French and German, is by using our experienced network of 400+ freelancers, AKA our Croudies.


Creating a Brief

I have spent the last three years trying to perfect the flow of tasks coming from our internal teams, from creating a list of instructions, getting it completed and then reviewing the work completed by the Croudie. This can prove quite challenging as we don’t sit next to the Croudie and thoroughly explain how we want the task completed, some of our Croudies are based in areas as far away as Thailand and Bali – as much as I would love to go out to those places to train a Croudie, I’m not sure my manager would clear it! This is why we have to write instructions – getting that part right is hard as we know what we want and how we want it completed, the Croudie is effectively blind to it.

Communication and feedback are key in getting work completed to a high standard and it helps build good relationships with Croudies – they are people too!


Giving Clear Instructions

I feel taking the time to write a detailed description of what you want completing and how you want it completed, prevents the frustration of receiving work back wrong. I try to take the approach that the Croudie knows nothing about the client or about PPC – even though they are experienced, this way any potential confusion is removed. Sometimes examples will be sent to aid the correct completion of the work as well. Doing this can be tricky as you don’t want to come across patronising either!


Quality Assurance – Giving Constructive Feedback

Once a task has been completed we, as SuperCrouds, review the work to ensure it is perfect and what we requested. This is the stage where any errors will be fixed, some may be minor and can be fixed quickly, but sometimes work will need to be returned to a Croudie to make alterations.

Communicating this kind of feedback can be challenging, as no one likes to hear bad feedback, and shooting from the lip can cause anger, irritation and frustration, meaning we still won’t get work completed perfectly as we have, quite frankly, annoyed them. This can result in them not wanting to work with us anymore. Giving constructive, detailed feedback with examples, is the best way to get work completed – not forgetting to throw some positives about what they have done well in there to balance the feedback.

This is a two-way system – Croudies should feel they are able to provide us with feedback – the reason they may have completed the task wrong was because the instructions weren’t clear, they need further training on a topic, or they feel in their experience there is a better way of doing something, proper communication is key to a strong working relationship!

We can all learn from any mistakes that may have been made so we can continue to work together and achieve quality results for our clients – happy Croudies make happy SuperCrouds, which equals happy clients![/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]