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What we learnt from the Content Marketing Show

Last Tuesday Croud went along to the Content Marketing Show in London – a free one day conference dedicated exclusively to content strategy and marketing.

Fuelled with complimentary tea and buzzing off pick and mix (kindly supplied by Caliber) we sat down for the day of presentations, eager to learn more about content marketing. There were a great range of speakers from different career backgrounds and they certainly didn’t disappoint.

So here are our 10 favorite nuggets of advice which we picked up from the show. We wanted to share them with you, so have condensed them into what we think is a handy infographic:

Print it out on A4 and stick it to your wall.

Interestingly as we were building on this infographic, we came across a related infographic made by BlueGlass, one of the sponsors of the Content Marketing Show. Their infographic shows how only 38% of companies have a content marketing strategy despite 90% of companies believing that content marketing will become more important over the next 12 months. This just screams “Missed Opportunity!”

If you attended the Content Marketing Show, we would love to hear what nuggets you would add to our inforgaphic. For those who missed it we recommend you keep an eye on the Content Marketing Show website for future events – there’s talk of one coming in spring!

Many thanks to all the sponsors, the speakers and a special thanks to Kelvin Newman for organising such a great event.