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The Online Market and Paid Search opportunities

With the British economy becoming increasingly digital, Google’s Connected Kingdom report estimates the overall value of the internet economy in the UK at £100bn, the opportunities for business success online continue to grow.

Not only are business more focussed online, the UK’s population is getting ever more digital. According to the UK Online Measurement Company (UKOM) and Nielsen, the UK’s active online user base had grown from 36.8 million in April 2009 to 40.5 million in April 2010. Of these users 92% have broadband and 69% of these are enjoying speeds of over 2mb.

Where the consumer goes Ad-spend will follow, the Internet Advertising Bureau’s (IAB) Ad-spend H1 2010 report; UK online advertising spend increased 10% to nearly £2 billion in first half of 2010.

Businesses must harness this opportunity to connect with the consumer, over 50% of total online spend by advertisers is through Search Engine Marketing (SEM) also known as Pay Per Click(PPC) advertising. PPC enables you to reach prospective customers when they are actively looking for your products or services. The beauty of PPC is the speed at which you can create an account and be connecting with your consumers, quite literally minutes after setting up an account your ads are live.

This is where PPC appears to be decidedly simple, but in reality it is hugely complex and has many pitfalls to be aware of. In truth, launching a PPC campaign without years of experience and proper planning is likely to burn your marketing budget incredibly quickly.

Get PPC right and your company will reap the rewards. What businesses can afford not to connect with consumers looking for what you offer, at exactly at the right time they require it, and delivered to the right place – your website?

The top advertisers in the UK large budgets have been very active in Paid Search for the last 5 to 10 years. This has been helped by their ability to afford the support of agencies and they’ve made the most of this opportunity to deliver results for their bottom lines. Month upon month of strategy and data have been refined to deliver results against finely tuned metrics.

Where does this leave the SME and those with smaller budgets?

Paid search is not new to SME’s with many companies having invested huge amounts of time and money in an attempt to succeed in PPC. Whatever your work to date has been, whatever your experiences with PPC; expertise is what delivers results and at Croud we make this accessible to all clients, let us show you just how effective PPC can be at delivering customers for your business.

If you would like to know more Contact Us for a free audit.