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The Croud Black Friday Index 20181 min read

Now that the dust has settled on Black Friday and Cyber Weekend 2018, we have taken a look at the key trends which emerged across Croud’s global retail clients this year.

The index report covers an array of topics, including a comparison of predicted and actual results, Black Friday vs Cyber Monday – who was the overall winner, and what were the main tactics used during the shopping period.

You can view the index here, otherwise click the image above.