How can you engage your brand with consumers without sounding as if you’re trying to sell them something? How can you create a voice and a personality that consumers will find authentic and that would make them care or be intrigued enough to press ‘Follow’ or ‘Like’? It would be really great if someone created some bite sized pieces of advice on how to use social media as a brand, oh wait they did…
Fast Company magazine recently asked some of social media’s most savvy users what their best practices are when trying to manage it all. They took the most useful 36 answers and compiled them to create this colorful, snazzy info-graphic. These tips will help you build a stronger social presence:
Although all of these rules are important, we’ve decided to give you some extra information to chew on and have expanded on the ones that really resonated with us:
#12. Not everything will work, and that’s fine – Embracing failure is an important part of social, just as it is life! Be sure to test out your efforts on a small-scale to see what works best for your brand and your customers. If something doesn’t work out, move on and try something else. It’s OK to make mistakes if you’re learning what the consumer wants!
#10 People would rather talk to “Comcast Melissa” than “Comcast”- It’s true, people would rather talk to an actual person, who shows genuine personality through their writing rather than the cold, hard, seemingly impenetrable voice of a big brand. Put personality into your writing, read your posts out loud and decipher whether it sounds as if a human being is speaking.
#7 Social is 24/7 not a one-time stunt- Don’t expect too log into Twitter once a month, set five Tweets to come out that one day and have a flurry of Followers. Social media is a constantly working process. You have to put time in it to get what you want out of it. Interact with your consumers consistently and post up to date information to keep them subscribed to you. A good idea is to work out when your target audience is online and engage with them then.
Now as you digest all that information it’s time to print off the poster and stick it your wall! Use the rules and also add to them – we would love to hear your thoughts!