[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]Croud are pleased to announce our shortlist placements for 3 awards at The Drum Search Awards 2015.
– The first of our three nominations (in no particular order) is for Performance Agency of the Year. After compiling a portfolio, detailing a number of successful campaigns that Croud had been working on over the past year we were successfully shortlisted for the category.
– Second nomination is for PPC – Best Charity/Not for Profit Campaign for our work with Friends of the Elderly on their Be A Friend initiative. We challenged the usual concept of what keywords should be targeted and increased scope to help reach a wider but relevant audience.
One of the main aspects of this campaign was challenging the usual concept of what keywords should be targeted and increasing scope to help reach a wider but relevant audience.
– The final nomination is for PPC – Best Financial Services Campaign for our work with My Credit Monitor.
Monitoring and testing average positions across a range of specific key terms, increased overall conversion volume at a profitable level
Close analysis found a correlation between conversion rates and average ad position, therefore Croud optimised the account accordingly.
Winners are announced on June 9th so we will have our fingers and toes crossed for the teams here at Croud.[/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]