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Ad-Blocker, Peace, is Pulled from the App Store2 min read

2 min read

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[/vc_raw_html][text_output]In my Friday post on ad blockers I mentioned an app called Peace. An ad blocker that shot to the top of UK and US app stores just hours after going live.

Just a day later on the 18th September, the app creator Marco Arment, pulled the plug of the development of the app and removed it from the app store.

In his blog he says that the success he has achieved creating Peace doesn’t feel good and winning is simply not worth how he is feeling.

He also says:

Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.”

“Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white. This approach is too blunt, and Ghostery and I have both decided that it doesn’t serve our goals or beliefs well enough. If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.”

This doesn’t indicate an end to ad blockers in any way shape or form. It does, however, shine a light on the approach taken when developing these apps and the negative impacts these blockers can have.

If you have purchased Peace, it will continue to work but no updates will be available for the app. Alternatively, find out how to get a refund here.[/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]