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Kris Tait appointed as Managing Director to bolster US growth2 min read

2 min read

We are pleased to announce that Kris Tait has been promoted into the newly created role of Managing Director of Croud’s US business.

The promotion comes at an exciting time for Croud in the US, with the team in New York having grown from just one employee to over 20 in under three years. Working with an impressive array of clients, including CEMEX, AMC Networks, and WelleCo, Croud has rapidly developed its offering in the US market, and now boasts services spanning every digital marketing discipline. The team was also recognized as Biddable Team of the Year at the Drum Search Awards after just 18 months in market.

Kris has been an integral part of Croud for seven years, and was the first US employee when the agency opened its doors in New York in early 2016. Promoted from his previous position of SVP Client Strategy, Kris will report into Global CEO Luke Smith, and will be responsible for driving overall growth and development of the US business – encompassing sales, marketing, operations and client strategy.

Kris said, “Croud’s New York office had a stellar 2018, doubling our staff, winning some key accounts and delivering more and more services for our existing clients.

“We’ve got an exciting agency model, one that’s resonating well with US brands expanding into EMEA, LATAM and APAC. I’m excited to continue developing the team’s capabilities and growing the business in 2019 and beyond.”

Co-founder and CEO Luke Smith added, “Kris has been with Croud since the very early days. He’s the epitome of the quality of talent we love to develop and work with – I couldn’t be prouder of the journey he’s been on to make MD. Having been in the US market for over three years now, Kris is well placed to continue delivering fantastic results for our existing clients, as well as driving continued growth in the biggest advertising market in the world.”

About Croud

Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts. Croud’s unique ‘Croud Control’ technology platform and network of 2,000 ‘Croudies’ mean it automates what slows other agencies down and delivers clients dramatically more impactful and efficient results.

Founded in 2011, Croud provides services that include SEO, PPC, content, programmatic, paid social and analytics for some of the world’s leading brands, including IWG, Virgin Trains, CEMEX, AMC Networks and Vans.