Google is set to launch their latest Get British Businesses Online initiative in Liverpool next week, encouraging small to medium sized businesses to grow their company through online channels.
As mentioned in our previous blog post, Croud will be running Google’s Juice Bar, a one-to-one appointment service where digital marketing experts will be performing digital health checks, auditing the online marketing strategies of hundreds of local businesses.
As a part of the Juice Bar, Croud will be helping businesses with little to no online presence set up a free Google Places account.
Google Places provides a free webpage on the Google network, much like an online directory listing.
A Places account allows businesses to better connect with their customers, by displaying their business contact details, pictures, videos, opening times, reviews and details of promotional offers and coupons. A Google Places page can help attract new customers, but can also provide businesses with unique market insight by facilitating communication with existing and potential customers which can help them make informed and better business decisions.
For those of you who can’t make it to Liverpool, here is a brief Google Places ‘How To’ guide to help you set up and optimise a Places account.
How to set up your Google Places account:
1. Go to the Google Places Homepage and click ‘Get Started’
2. Log into your Google Account
It is worth mentioning here that the e-mail address that you attach to your Google Places account cannot be changed at a later date. For this reason it may be worth setting up a unique e-mail address to control your Google Places account from. If you want to change your e-mail address you will have to set up an entirely new account, which may disrupt your account metrics.
3. Enter the country and telephone number of your business
Google will now try and locate your business using this information. If it can’t locate you, you can add all your business information at the next step.
4. Fill in all your business information
Try to include as much information as possible and remember to add photos and videos. Including as much information as possible will help improve your performance on search engine results pages.
Also make sure that your business is correctly marked on the map – you can manually select the point on the map if necessary.
5. Validate your listing
As soon as you’ve entered all your business information, Google will need to validate your listing by sending you a postcard containing a PIN to the registered business address. This may take a couple of weeks.
6. Enter your pin
Once you’ve received your postcard, simply log back into your account, enter your Pin besides the appropriate listing and you’re ready to go.
In the next post, we will be showing you how best to optimise your Google Places account.