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Croud’s SEO round-up: week 28 2019

Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.

Research: The most common SEO errors

17/07/2019

SEW looks at research by SerpStat which details the most common SEO errors based on data across 204k audits and 223M pages. The most common errors include meta-tags: in particular the length of tags; links, markups and headings: nofollowing external links, missing Twitter cards and H1 doubling the title tag came out as most common; HTTPS certificate: referring the HTTPs website to the HTTP one; redirects, hreflang and multimedia: international site variations missing hreflang tags/sitemap; indexing: canonical tags referencing a different page than required, non-indexed pages in the sitemap and iframe tags causing index errors; HTTP status codes, AMP and content: 404 errors, missing AMP, poorly generated content; loading times: browser caching, poor image optimisation, poor JS and CSS optimisation.

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Delete your pages and rank higher in search – Index bloat and technical optimization 2019

16/07/2019

SEW takes a look at index bloat and how to avoid it affecting search performance. This includes how to identify if it’s an issue on-site and what it’s potential sources could be: internal duplicate content, thin content, pagination and underperforming content.

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How we keep Search relevant and useful

15/07/2019

Google released a post detailing how they’re keeping the search results relevant and useful. This included over 3,200 changes to the search system in 2018: several changed a day! For comparison, Google made 350-400 changes in 2010. Google said that some of these changes were visible whilst others were improvements to keep the results relevant. It’s important the SEOs are constantly keeping abreast of any changes and feed that into any website changes that may be required to maintain and gain visibility.

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Google says shortnames bug resolved, local listings restored

15/07/2019

Google has resolved a bug that was causing GMB listings to disappears when shortnames were added, but it is unclear whether the missing reviews issue has been fixed or not.

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The Reality Report

12/07/2019

A study by Ogury appears to suggest that 77% of global consumers find mobile marketing messages “annoying”. With a further 52% agreeing that they are intrusive or irrelevant marketing messages which give them a poor opinion of the brand that sends them.

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The $744M Influencer Marketing Scam

11/07/2019

A global study by A Good Company and HypeAuditor which assessed 1.84M Instagram accounts has found that the majority of UK influencer have engaged in fakery on Instagram. This includes buying followers and comments using bots, whilst 10 million were found to be fake. In a survey of 400 influencers, 60% admitted to taking part in this activity and will continue to do so. Overall, “Insta-fraud” is estimated to cost $750M.

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The Future of Retail 2019

12/07/2019

The Walker Sands’ Future of Retail 2019 report has found that consumers are more comfortable buying big items online than ever; this includes items such as a car. This increases from 51% for those aged between 18-21 to 56% for those aged 26-35. Purchases often arise from recommendations from others.

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Former Google Engineer: Google Hasn’t Used PageRank Since 2006

16/07/2019

A former Google engineer has claimed that Google hasn’t used PageRank since 2006, indicating that is was changed to a different method but retained the same name.

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CTR Stats – Changes Report for May

11/07/2019

AWR released data on changes to CTR across May compared to April which registered a number of drops. In particular retail intent, queries saw a 3.57% drop for those ranking in position 1. Worth bearing in mind for any reports where visibility has remained unchanged by traffic has seen a noticeable decrease.

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