Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
New in structured data: FAQ and How-to
Google has announced it will be supporting FAQ and How-to structured data. This would include displaying a new results for each type of content within Google Search and Assistant, presenting an opportunity for pages that include that type of content if marked up.
Google Assistant moves from the cloud to the phone, now 10X faster
Google is switching it’s Assistant from cloud to phone which would improve its speed and engagement, and help close the gap between Google Assistant and its competitors like Siri. This may mean users opting for an Android phone over iPhone, in addition to increased monetization of the Assistant results.
Google Search experiments with showing less relevant search results when requested
Google appears to be experimenting with displaying a message that reads “Hmm… the results for your search don’t seem very relevant.” instead of displaying results it has decided are irrelevant. This could mean that searchers are instead choosing to conduct a new search meaning those in the less relevant search results are missing out on traffic.
Google launches new video series: SEO Mythbusting
Google is launching a new video series covering technical SEO misconceptions and addressing frequently asked questions. This videos could potentially be used to help back up recommendations or dispute suggestions from clients that may not be factually true.
What defines high-quality links in 2019 and how to get them?
SEW explores what makes a high quality link in 2019 and what are the best strategies to obtaining them. This includes looking at the authority of the link page, domain and the content relevance, and obtaining links through strategic content publishing, email outreach, being active in online communities and optimising your website.
How mobile payment is changing offline UX
[Long read] Econsultancy reviews the impact of mobile payments on offline UX. With the launch of the UK’s first cashierless store, the article looks at other innovations paving the way for a cashless society.
What we’ve learned from tracking over 280 Million online bookings
A report by SaleCycle indicates that the abandonment rate for airline booking sites is higher than the travel average. The average is currently 87.9% compared to 81% for the travel industry and 76.9% for the average overall abandonment. These rates were found to be lower between Sept and Dec which coincides with the lowest sales volume.
Creating Quality Content in 2019 (For Search Engines and People)
Moz released an article detailing how to create quality content in 2019. This includes guidance on how to choose a topic to write about, , keyword research, forming long tail keywords and expanding them into a working title, shortening URLs, optimising page elements and meta-data, inserting internal and external links, including other forms of media to improve engagement and finally working with industry thought leaders.