As we embark on a new decade, we asked members of the Croud team what they think 2020 has in store for the digital marketing sector, as well as what they think is on the horizon for the next decade. Part one of our three-part series takes a look at some of the key themes we expect to see in 2020.
Below is a snapshot of the key themes shared within part one, you can download the full version online here.
Audience targeting restrictions continue apace
With the introduction of GDPR within Europe in early 2018 and the New York Privacy Act set to follow suit, as well as the introduction of cookie restrictions, more and more restraints are being imposed on the digital marketing sector. But what does this all mean for digital marketers?
Voice and 5G will change the face of search
Voice search is on the rise and simultaneously 5G networks are beginning to appear, with more expected to launch across the globe in 2020. But what do these two developments mean for search?
The pendulum swings back toward brand
The debate around ‘brand’ versus ‘performance’ marketing was a key one last decade – but what will 2020 hold for CMOs?
You can read and download the full version of Croud’s 2020 predictions: Part one online here.
To find out more about how we can help you achieve your 2020 marketing goals, get in touch.