We are delighted to share that Croud has been shortlisted in two categories for the 2020 Campaign Tech Awards!
The Campaign Tech Awards are designed to celebrate the marketing, advertising and media industries’ groundbreaking work driven by technology.
Most Effective Use of Programmatic Media
Croud has been shortlisted in this category for our work with payments company Paysafe. The campaign, designed to drive existing Skrill customers to become regular users of the digital wallet, saw Croud’s Programmatic team develop bespoke in-app event tracking and reporting, in order to track success. Running in a dozen markets across Europe, Asia, Africa and South America, the campaign was a huge success, driving increased loyalty and revenue, as well as cementing app advertising as a key part of Paysafe’s marketing strategy.
Integrated Campaign of the Year
Croud’s shortlist in the Integrated Campaign of the Year category was for our work alongside client Frontier Developments, for the launch of their game Planet Zoo. Disruptive creative was key to the success of the campaign, as was taking a joined-up approach across channels – from geo-fencing ads to tapping into relevant offline events such as the release of the Lion King film. Thanks to an integrated launch campaign, Planet Zoo achieved a day-one PC launch record for Frontier, as well as becoming the global number one bestseller on games platform Steam.
Results will be announced at a virtual awards ceremony in late June, so fingers crossed and good luck to all the other nominees! If you would like to learn more about Croud’s tech offering, programmatic and creative services and how we can help, please get in touch.