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Mobile Enquiry Generation – Using Call-Only Ads from Google3 min read

3 min read

[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]Google has recently released a new type of ad campaign designed to encourage people who click on your adverts to call you directly instead of taking them through to your website. Having this option available is fantastic for both the customers searching for you on their mobile and the companies who prefer to speak to their potential customers.[/text_output][custom_headline type=”left” level=”h1″ looks_like=”h1″]What are the benefits of call-only adverts? [/custom_headline][text_output]It’s another option to capture leads and encourage enquiries – as we know mobile is the place to be. If phone calls are an essential part of your business, to communicate with customers or generate leads, you don’t want to miss this opportunity.

Google tells us that 70% of mobile searchers call businesses directly from search results, and it’s not hard to understand why. If you’re on the move, you don’t want to waste your time browsing through a website that might not even be mobile friendly.

Untitled[/text_output][custom_headline type=”left” level=”h1″ looks_like=”h1″]Is call-only advertising for you?[/custom_headline][text_output]If you have been using call extensions, you were already on the right track. However, if your objective is to drive phone calls, a call-only ad campaign is just what you need. Dedicated to mobile users only, you’ll reach your customers exactly when they need you and they can take action immediately.

If your site is not optimised for mobile, you will also improve the customer journey by cutting down the number of clicks and actions needed to reach you and get access to what they want.

call only ads[/text_output][custom_headline type=”left” level=”h1″ looks_like=”h1″]How does call-only advertising work?[/custom_headline][text_output]As usual Google have kept things simple. You pay for each phone call, as you would do for an ad click in a search campaign. This allows you to optimise your campaign and work to a target, whether it is CPA or ROAS. So you can easily measure whether this type of campaign is proving to be profitable for you.

The set-up is really straightforward, you just need to make sure that your advert text and call-to-action is focused for phone calls rather than a visit your site, which might need a little bit of creativity.

At Croud we have in-depth experience in building and managing call-only ad campaigns. Give us a call on 0203 757 8175 if you want to chat about the best approach to suit your business, and get started with this great new option for your Google ads. Alternatively, find out a bit more about mobile advertising in 2015 here.[/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]