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American Logo2 min read

2 min read

[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]Every so often a change happens of such magnitude that the world rocks on its heels, pauses for breath then has a nice little sit down.

Google has changed its Logo. We’re super pumped.

This is awesome

There seems to be a lot of chatter about the font so any further exposition from another agency or valued news source will start to resemble that scene in American Psycho when they compare business cards.

So in the interest of entertainment (plagiarism) and speed of delivery (really quick plagiarism) picture the scene…….

Spotify: ‘New Logo. What do you think?’

Facebook: ‘Very nice’

Spotify: ‘Got it back from the designers yesterday’

Instagram: ‘Bit Green maybe?’
Spotify ‘we’ve moved away from Broccoli, adding freshness with a real pop that our users are going to love with no online outrage at all’

Bing (envious): ‘I like broccoli’

Google: ‘It is very cool Spotify, and definitely unlikely to cause online outrage over the subtly changed green shading but that’s nothing – look at this’

They all lean forward to inspect it.

Bing: ‘That’s really nice’

Facebook clenches his fists beneath the table, trying to control his anxiety.

Google: ‘It’s  Sans Serif with a playful feel’

[/text_output][image type=”none” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”6467″][text_output](Turning to Spotify)

‘What do you think?’

Spotify (barely able to breathe): ‘Nice.’

Yahoo: ‘Crikey Google. This is really super. Playfully modernised while retaining that Google feel – how’d a nitwit like you get so tasteful?’

Spotify stares at its own card and then enviously at Google

Spotify: ‘I can’t believe that Yahoo prefers Google’s card to mine.’

Alphabet: ‘Wait. You ain’t seen nothin’ yet’

Google (simmering with barely repressed rage): ‘Red lettering, a grown up feel, a nuanced lower case ‘a’ ‘

Alphabet: ‘Gotta go – I have an 8.30 reservation at the Dorsia’[/text_output][image type=”circle” float=”none” info=”none” info_place=”top” info_trigger=”hover” src=”6472″][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]