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On Holiday with the British: 2017 Search Trends1 min read

1 min read

Summer is fast approaching, and the British public are searching for their next holidays faster than ever before. To help your brand capitalise on this, our SEO team have taken a scientific search approach, seeing what insights we could uncover as an SEO agency.

Our research is based on a subset of the top 17, 101 European ‘flights’ and ‘holiday’ search terms in Google’s Keyword Planner. As we looked into this, we discovered some intriguing trends. For example, did you know that 60% of Brits are looking for winter breaks rather than summer holidays? Or that over 1/5 of the population search for holidays in Spain? Click on the image below to see the full version of our airline infographic.