The Drum Digital Advertising Awards took place last night and Croud are pleased to share that we picked up the award for Best B2B Campaign, for our work with IWG brands Spaces and Regus.
Hosted at the London Marriott Hotel, Grosvenor Square, last night celebrated and highlighted the best examples of digital advertising in practice.
We were ecstatic to not only win the award for B2B, but to also be highly commended in the Finance and Professional Services category for our work with Skrill, where we created a global brand footprint with PPC.
Award-winning B2B work
Our work for Spaces and Regus was recognised in the B2B category, for a cross-channel campaign spanning 20 locations and 11 markets, which leveraged the power of programmatic and social advertising to drive brand awareness, and ultimately boost enquiries for the office space providers.
We were able to drive impressive results by producing tailored creatives across 5 languages, leveraging 218 creative variants that tested copy, imagery and calls-to-action to determine the highest rates of success in each location.
Congratulations all
The Drum Digital Advertising Award is the latest in a series of recent successes for Croud. We were included in the Sunday Times Best Small Companies to Work For 2019 list and recently picked up the award for the SEO & PPC – Integrated category, for our work with another IWG brand, Easy Offices, at The Drum Search Awards.
Congratulations to all of last night’s winners, plus a special shout-out to Captify who picked up the award for Most Effective Use of Data for Creativity, and with whom we hosted a joint event – Croud x Captify: The Evolution of Search– in the hours before the ceremony. See you all next year!
