After 16 years at Google, Kaushik will drive strategy, product and M&A for Croud on a global scale.
Today we are proud to announce that Croud has added renowned marketing evangelist Avinash Kaushik to our ranks as global Chief Strategy Officer. Over the course of a 16-year career at Google, Kaushik built a strategic consulting practice for Google’s largest customers. He was also part of the team that launched Google Analytics. Most recently, he led Global Strategic Analytics for one of the largest global multi-channel advertisers, covering brand, performance, and influencer marketing across digital and offline channels.
“To put it simply, Avinash is a visionary in the marketing space,” said Luke Smith, Croud’s founder and CEO. “Many are going into 2023 with uncertainty, but we go in with absolute conviction and ambition for what we can achieve for our clients. Avinash has already shown how he’ll bolster that, helping advance Croud’s capabilities of course, but most importantly, helping our clients achieve their goals over the next few years.”
Tasked with supporting our clients as they make future-forward decisions, Kaushik’s role will span strategy, product, and data, as well as mergers and acquisitions, and will allow him to influence Croud on a global scale.
“My goal is simple: Help one of the world’s best performance marketing agencies become a leading full-service marketing partner, powered by next-generation data and analytics capabilities,” Kaushik said. “Since its founding in 2011, Croud has been focused on delivering transformative results for its clients through disruptive innovation as applied to process, tools and business models. The opportunity to work hand-in-hand with Luke and our global teams to deliver a step change in Croud’s impact, while leading the charge for the entire industry, is thrilling to say the least.”
As the author of two best-selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, as well as a weekly newsletter with 55,000 subscribers, Kaushik has sought to simplify the complexity which often defines the industry, ensuring that marketing initiatives can deliver at scale. His reputation as someone who consistently pushes the boundaries of what’s possible, across creative, experimentation, engagement, and automation, has furthered his role as a marketing evangelist on a mission to make data more accessible.
Kaushik has given in excess of $1M over the years to charities supporting civil rights, refugees and early childhood education in the U.S. and abroad, donating the full revenue from his premium newsletter subscriptions and books.
His hire comes on the back of a strong period of stateside and global growth for Croud, following a trio of acquisitions including data and analytics company impakt Advisors, luxury performance agency VERB Brands and social media agency Born Social, as well as several significant new hires across markets and departments.