We are pleased to announce the appointment of Andrew Sandoval into the role of VP Biddable Media. Based in New York, Sandoval will be tasked with leading search, social and programmatic across the Americas as Croud reaches a pivotal time of expansion.
Sandoval brings with him over 12 years of experience in digital media. He cut his teeth in digital at Performics, rising through the ranks while working on large search and social accounts, including Nestlé and American Express. Most recently in his role at Media Kitchen as Director, Biddable Media, he helped evolve the paid search practice into a cross-channel biddable team while growing the agency significantly.
In his new role, Andrew will be tasked with developing Croud’s proposition with a focus on innovation, nurturing and growing the team, and feeding into media strategy on some of the agency’s key accounts. Sandoval will work to champion data and transparency as he heads up the biddable media teams.
Kris Tait, Managing Director at Croud US, said: “Andrew’s hire is emblematic of Croud’s growth and continuous investment in innovation to service client needs. As we expand our offering, his extensive experience in paid search, social and programmatic puts us in a good place to focus on the types of media brands are increasing their investment in. As the agency continues to grow, doubling in size in 2020, Andrew will help us realize our ambitious goals over the next few years.”
Andrew Sandoval said: “Croud’s commitment to exceptional client service, cutting edge technology, and strong values of transparency made this role an extremely attractive opportunity. We will bolster client relationships through flawless execution, thoughtful planning and ongoing education to build trust while delivering exceptional outcomes. I’m excited to be joining the agency at a pivotal time of growth and see biddable media play a key role in its continued expansion.”
The hire is another key milestone in Croud’s continued investment in technology, data and client service, following a $40m investment from LDC and a host of senior appointments including Sarah Neblett-Lindo as Global HR Director, and David Thompson as Chief Technology Officer.