We are excited to share that Croud have been shortlisted for two entries for the The Drum Search Awards 2022.
The Drum Search Awards recognise the most creative and effective work in search, setting the standard for best practice in the world of search advertising. Croud has been shortlisted for Travel and Tourism, and PPC – Best B2C Campaign categories.
Travel and Tourism
For our entry, ‘Delivering SEO results that were right on track, Croud was shortlisted with Avanti West Coast, in the Travel and Tourism category. For this campaign, Croud’s SEO and content teams were able to increase Avanti’s share of voice and organic visibility by building out content, and improving Avanti’s rankings for keywords.
PPC – Best B2C Campaign
For our work with US client Skillshare, we were shortlisted in the Best B2C Campaign category, for our entry “LEVELLING UP: Increasing conversions 135%: a lesson on scale and performance”. For this campaign, Croud combined portfolio bidding, and scaled keyword strategies in order to drive increase in conversations for Skillshare, while maintaining a set level of efficiency.
Fingers crossed for the 28th of April when the winners will be announced at the Live Awards Show. Good luck to everyone shortlisted.
