We are pleased to share that Croud has been shortlisted for four categories in the Global Agency Awards 2022.
The Global Agency Awards celebrate the work of agencies who are transforming and adding measurable value to businesses through innovative digital strategies. They look to highlight excellence in the industry across SEO, PR, content, social, paid media, advertising and branding.
This year, Croud has been shortlisted for Best Integrated Campaign, Best PPC Campaign, Best Agency Culture, and Independent Agency of the Year.
Best Integrated Campaign
Croud was shortlisted in this category for our work with leading beauty brand, Avon. Implementing a tactical paid social and programmatic strategy, we aimed to positively impact brand consideration, demonstrate incremental sales volume, and deliver a strong ROI to secure future investment in the brand.
As a result, the campaign saw impressive results with increased ad awareness and ad recall, as well as growth in sales – particularly for Avon’s Protinol Power Serum, one of the brand’s key products promoted in the campaign.
Best PPC Campaign
Our innovative work with online learning platform, Skillshare, has resulted in Croud being named a finalist in this category.
Our smart automated keyword bidding and expansion strategy allowed Skillshare to maximise their paid search activity while maintaining a set level of efficiency. This resulted in an impressive increase in conversions while maintaining target CPA, as well as an increase in unique search terms.
Best Agency Culture
This category showcases Croud’s commitment to creating a safe, welcoming and inclusive workplace for all employees – something that lies at the heart of Croud’s culture.
At Croud, we truly value our staff and prioritise employee wellbeing, diversity and inclusion, employee learning and development, and flexible working. It’s common for employees to stay with us for significant portions of their careers due to our strong sense of community and award-winning work culture – all rooted in our company values of passion, imagination and integrity.
Independent Agency of the Year
Croud’s recognition as a finalist in this category is testament to the business’ incredible growth over the last 12 months.
Despite the challenges of the last two years, Croud has managed to maintain a growth trajectory, with global revenues increasing YoY, two exciting new M&A deals, and an expanding portfolio of world-renowned clients. To further our growth, we’ve also made it a priority to invest even more in our company culture and employee wellbeing.
Results for the Global Agency Awards 2022 will be announced later in the year, so fingers crossed and best of luck to all those who have been nominated. If you would like to learn more about Croud and our services, please get in touch with our team.
