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Why Many Companies Use the WordPress Platform3 min read

3 min read

Why many companies use WordPress

WordPress is a digital denizen’s DIY dream come true.

As an OpenSource resource, it’s free to use and totally adaptable, making it simple for B2B, B2C, celebrities, nobodies, nobodies who want to be somebody, SMEs, entrepreneurs, and worldwide brands to set up their own site.

Why is WordPress so popular? 

If free and easy isn’t a good enough reason, try these on for size:

  • WordPress allows you to use your own domain name, so you can create a platform with your own branding.
  • You can use it on your mobile phone for quick updates or checks.
  • There are hundreds upon hundreds of available templates you can access for free and round-the-clock support from the WordPress team.
  • The management system lets you allocate users with privileges and the site is ripe with SEO possibilities, many of which come in the shape of plugins.

Awesome WordPress plugins you need to get your hands on

  • Google XML Sitemaps: Give Google a hand at understanding your website by drawing it a map. You’ve probably got an assortment of landing pages and blog content and other bits and pieces, which can be tough for Google’s crawlers to properly index them all and ultimately, potentially boost your searchability. 
  • Akismet: Think back to the early days of email and the spam that ensued and thank the technology geniuses that designed ways to avoid it. Akismet is the WordPress version of a spam blocker, keeping an eye on all your comments and removing those that appear as spam.
  • WordPress SEO by Yoast: If you’re a little new to the content game and need some friendly plugin encouragement, this is the add-on for you. It will help you single out keywords to use, preview the search screen to see how your post will appear, give you tips on ways to use keywords and offer other tidbits of advice as you go.
  • Wordfence Security: This one is your burly security guard at the virtual door. It scans themes, plugins, and files to check for integrity. It monitors your DNS (domain name system) security, keeps an eye our for more than 44,000 known malware signatures and can make your site up to 50 times faster as well.

Also take a look at WordPress’ most popular plugins to see what other great features could benefit your website.

popular wordpress plugins

Who uses WordPress?

According to its homepage, 23% of the Internet is built on WordPress. And according to Netcraft, there were approximately 878 million websites on the net in March 2015. WordPress also welcomes roughly 50,000 new sites every day of the week.

Despite our suspicion that a considerable number of WordPress’ accounts are probably half-finished travel blogs, there are plenty of big shot brands, too. WP sites include the likes of The New Yorker, Sony Music, Best Buy, the Facebook Newsroom and the Harvard Business Review blog. Oh yeah, and us.

Long story short, if you’re looking for an advanced, totally customisable, user-friendly platform on which to build your online presence, you’ve found it.

Looking for memorable, perfectly curated content for your business? Get in touch with the team at Croud Australia.