In 2021, Google introduced Performance Max (PMax) campaigns, an all-in-one campaign type that hits...
PMax campaigns for ecommerce: The do’s and don’ts
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Google SERP features: What are they and why are they important?
Stay up-to-date on the latest SERP features that can make or break your SEO strategy. With changes...
Attribution and incrementality: solving marketing’s holy grail
Marketing budgets are always under a measure of scrutiny for value being delivered, but this is...
ChatGPT, AI and Google: Croud’s take
The wondrous world of artificial intelligence (AI) is in rapid acceleration and change is afoot,...
2022 at Croud: Year in review
Another year, another wrap-up! We’re seeing off 2022 with great optimism for 2023, and despite...
What are Core Web Vitals and how do different tools measure them?
As of 2020, Google has been using their Core Web Vitals page speed and experience metrics as...
What is digital PR? How can it boost your SEO?
Gone are the days of separating search engine optimization (SEO), media relations, and overall...
Croud wins at the US Search Awards 2022
We are pleased to share that Croud has been awarded Best PPC Campaign in the US Search Awards...
Croud appointed by AllSaints as digital partner to support growth plan
AllSaints, the British fashion retailer, has appointed Croud to support its ambitious new...
Croud’s Katie McMahon named a winner in the Marketing Brew’s Go-Getter awards
We’re thrilled to announce that Croud’s Biddable Associate Director, Katie McMahon, has been named...
Paid search: Collaborating effectively with machines
More than ever before, success within digital marketing and paid search in particular, requires an...
A guide to understanding defensive SEO
Picture this - you’ve spent the better part of a few months working on a new site migration....