In recent years, influencers, also known as Key Opinion Leaders (KOLs) in China, have evolved from...
Influencer marketing in China
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Social Media.
How LINE ads can unlock business growth in Japan
Selling in Japan is a no-brainer. It’s a wealthy, advanced, industrialised nation, with a third of...
Croud strengthens brand offering with acquisition of Born Social
We’re delighted to announce that Croud has acquired global social media agency, Born Social,...
TikTok take-off takeaways
Croud recently hosted a TikTok take-off: Creators, creative and performance success breakfast...
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
Why LINE is essential when marketing in Japan
Amongst the many digital platforms available to brand marketers, LINE is one of the most...
The metaverse: where do brands fit in and how should you prepare
Everyone can agree that marketing and technology are closely intertwined. So much so, that the...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
An introductory guide to Facebook Instant Experience ads
Facebook is constantly evolving and providing digital marketers with new, innovative tools and ad...
How will iOS 14 impact advertising?
Over the last few years Apple has released many instances of privacy preserving protocols across...
LinkedIn vs Facebook: where should you spend your money?
Where should you spend your advertising budget and why? Well, Facebook has over 2.6 billion active...
5 steps for choosing the right social media mix for your campaign
In 2020, there are more social advertising platforms to choose from than ever before. With the...