Content by people, for people - that’s the message from Google’s helpful content update...
Google’s helpful content update: is this the end of search-first content?
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SEO.
What are Core Web Vitals and how do different tools measure them?
As of 2020, Google has been using their Core Web Vitals page speed and experience metrics as...
The importance of cross-team collaboration for SEO
“As SEOs, it’s fundamental that we don’t work in silos” Areej AbuAli, Brighton SEO 2021. This...
Halloween horrors: marketing faux pas that should really scare you
It’s spooky season, but for marketers, there’s something even more horrifying than the prospect of...
What is digital PR? How can it boost your SEO?
Gone are the days of separating search engine optimization (SEO), media relations, and overall...
Our four favourite talks from BrightonSEO 2022
With October’s in-person BrightonSEO wrapped up, Croud’s SEO Executives, Mathew Gargan and Jack...
A guide to understanding defensive SEO
Picture this - you’ve spent the better part of a few months working on a new site migration....
It’s a no for dynamic rendering. Solution? Progressive enhancement
Investigating the benefits of progressive enhancement with regards to search engine optimisation...
International Localisation: Why you need to localise your SEO and Paid Search
If you want to ensure your country-specific websites and marketing material converts, then...
Google Marketing Live 2022: The future of Google
Yesterday was the relaunch of Google Marketing Live as an in person event. A few of our lucky US...
Knowledge panels: strategies to secure
Part two of our knowledge panel series will be exploring the various methods for triggering a...
Croud’s guide to Google’s knowledge panel
Part one of our knowledge panel series will provide an in-depth introduction to Google’s knowledge...