Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...
Understanding CTV data and measurement
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Programmatic.
The evolution of Connected TV (CTV)
In a recent blog, Croud’s programmatic experts shared their thoughts on the industry shaking news...
Netflix as an ad-supported service: a programmatic view
Just weeks after CFO Spencer Neumann announced that advertising was not in Netflix’s future plans,...
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
How to expand your digital scope with CTV advertising
With paid search and paid social usually top of mind when it comes to digital advertising,...
Croud shortlisted by The Trade Desk in the Bid Factor Awards 2022
We are pleased to announce that Croud’s Programmatic team have been shortlisted for The Trading...
Emerging channels – Programmatic & DOOH market & product insights report
With the impending demise of third-party cookies comes the demise of the fully addressable and...
The How, What and Why of Topics API
On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The...
What is Ads Data Hub?
Google’s Ads Data Hub is expected to be a future-proof solution for measurement, campaign insights...
How will iOS 14 impact advertising?
Over the last few years Apple has released many instances of privacy preserving protocols across...
Seven quick wins for your Black Friday programmatic strategy
Black Friday is fast-approaching, and you’ll have undoubtedly already seen your fair share of...
How is ad privacy impacting the digital marketing industry?
In recent years, consumer privacy has transformed from a wildly mysterious topic into front page...