This week, Bloomberg reported on the comments made by Jerry Dischler, Vice President for Google’s...
Google increased ad prices to meet targets. What does this mean?
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PPC.
Four things to consider as a PPC leader
Digital is constantly evolving, so it can be difficult to bring clarity to team leadership,...
PMax campaigns for ecommerce: The do’s and don’ts
In 2021, Google introduced Performance Max (PMax) campaigns, an all-in-one campaign type that hits...
ChatGPT, AI and Google: Croud’s take
The wondrous world of artificial intelligence (AI) is in rapid acceleration and change is afoot,...
Feed-based approach to Dynamic Search Ads targeting
I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land...
Three key PPC strategies for Black Friday
Peak season is officially here, and we’re here to help you supercharge your performance over this...
Key takeaways from Google’s Product Kick Off 2022
Yesterday was Google’s second Product Kick Off of 2022 - this time covering H2. These are...
Paid search: Collaborating effectively with machines
More than ever before, success within digital marketing and paid search in particular, requires an...
Is Shopify Audiences every marketer’s dream?
Shopify recently came up with a solution to help marketers maintain and grow their brand, and...
International Localisation: Why you need to localise your SEO and Paid Search
If you want to ensure your country-specific websites and marketing material converts, then...
Google Marketing Live 2022: The future of Google
Yesterday was the relaunch of Google Marketing Live as an in person event. A few of our lucky US...
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...