First-party data integration is becoming increasingly important for businesses as we move towards...
Four steps to successfully integrating first-party data with SA360
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PPC.
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence)...
Croud x Google: App marketing for the finance industry
Croud and Google recently co-hosted a virtual event exploring the latest developments and...
PPC tips for improving conversion rate
Over the last few weeks, Croud's PPC team has shared insights how to drive growth from mature PPC...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Modern search: four tips to mastering the future of paid search
With modern search being hailed as the future of pay-per-click (PPC) marketing, it's important...
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
How to effectively streamline media spend
With the paid search landscape becoming ever more competitive, and accounts becoming much more...
Where is paid search marketing headed in 2021?
Alongside an increased focus on automation across all aspects of paid search, Google has recently...
The future of paid search
Alongside an increased focus on automation across all aspects of paid search, Google has recently...
Google’s Ad Type update – and what it means for advertisers
Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
Google’s match type update – and what it means for advertisers
As announced by Google last week, starting from 18th February 2021, and rolling out market by...