Alongside an increased focus on automation across all aspects of paid search, Google has recently...
Where is paid search marketing headed in 2021?
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PPC.
The future of paid search
Alongside an increased focus on automation across all aspects of paid search, Google has recently...
Google’s Ad Type update – and what it means for advertisers
Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
Google’s match type update – and what it means for advertisers
As announced by Google last week, starting from 18th February 2021, and rolling out market by...
An introduction to Naver
When starting pay-per-click (PPC) activity in new markets, many would think to use Google....
Understanding the profitability of lifetime value with SA360
As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Preparing for the holiday season with SA360
And just like that, the holiday season is around the corner with only a few months before we see...
Mobile advertising: best tips & practices
With the rate of mobile phone usage rapidly increasing, there is no greater time than now to...
Digital Darwinism and tech maturity
Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and...
Should you segment your standard Shopping campaigns by Brand and Non-Brand?
What are the opportunities and the challenges for marketers looking to split their Shopping...
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
Google Merchant Centre updates coming in September
Google has announced some changes to the Google Merchant Centre and attributes within the product...