The digital age has presented an abundance of opportunities. We’re more connected than ever and...
International localisation: Understanding the difference between translation and localisation
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International.
RED part two: Creating content that delivers
If Little Red Book (RED) sounds like the right fit for your business, then the next step is...
Croud launches 2022 International Localisation Report
Croud has launched its new report exploring global attitudes towards localisation: International...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
How to build an effective international SEO content strategy
Over the past two years, the digital landscape has rapidly accelerated, opening up more...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
How small retailers can drive growth on Singles’ Day
Singles’ Day, which falls on 11th November each year, has become an enormous celebration of...
The state of online fashion in 2021
Croud has launched an international research report, which explores what matters to online fashion...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...