Singles’ Day, which falls on 11th November each year, has become an enormous celebration of...
How small retailers can drive growth on Singles’ Day
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International.
The state of online fashion in 2021
Croud has launched an international research report, which explores what matters to online fashion...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...
Valentine’s Day around the world – Croud’s market insight
Valentine’s Day is held on February 14th and is synonymous with romance. Despite restrictions...
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
Three marketing trends that should inform your Singles’ Day strategy
With Double 11 Shopping Day (also known as Singles’ Day) less than a week away, most brands and...
Think global, act local: Key stages of localisation
In the latest Croud Academy Live webinar, Croud’s Senior Local Project Manager, Alice Wilkinson,...
How is Baidu transforming the ad landscape?
Until now, paid advertising and organic search have remained separate. However, the latest updates...