Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Croud launches a guide to server-side tagging
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Data science.
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
How to prepare for the ongoing data privacy changes
The quality of the data we’re used to is failing, and the ongoing data privacy changes are...
Croud becomes a Datorama Certified Partner
We are very excited to announce that Croud has become the UK's first independent agency to achieve...
The power of the AMP story
In 1989, Nirvana released their first album, Bleach. The album would make way for the birth of...
How can web workers improve efficiency on JavaScript?
JavaScript and the main thread were high on the agenda at the Google Chrome Developer Summit 2019,...
Data-driven creative: Creative’s best kept secret
Croud's Strategy and Planning Executive, Lisa Sajwani, recently attended a Drum event where...
Not just any insights will do: Time to reframe the data discussion
During a recent webcast by The Drum, in partnership with Datorama, two industry experts - Croud's...
Data management platforms are just the beginning
You’ve finally had the green light to switch to your data management platform of choice....