Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
GA4: the only analytics platform that benefits from Google’s Consent Mode
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Data science.
Using data analysis to find conversion optimisation opportunities
Of all the questions you might have about your online presence, one of the most important ones to...
Understanding CTV data and measurement
Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
How to prepare for the ongoing data privacy changes
The quality of the data we’re used to is failing, and the ongoing data privacy changes are...
Croud becomes a Datorama Certified Partner
We are very excited to announce that Croud has become the UK's first independent agency to achieve...
The power of the AMP story
In 1989, Nirvana released their first album, Bleach. The album would make way for the birth of...
How can web workers improve efficiency on JavaScript?
JavaScript and the main thread were high on the agenda at the Google Chrome Developer Summit 2019,...