We’re excited to share that we’ve partnered with the University of Essex, as we work towards...
Croud partners with University of Essex to develop enhanced measurement solutions
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Data science.
Attribution and incrementality: solving marketing’s holy grail
Marketing budgets are always under a measure of scrutiny for value being delivered, but this is...
GA4: the only analytics platform that benefits from Google’s Consent Mode
Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
Using data analysis to find conversion optimisation opportunities
Of all the questions you might have about your online presence, one of the most important ones to...
Understanding CTV data and measurement
Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed...
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or...
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
How to prepare for the ongoing data privacy changes
The quality of the data we’re used to is failing, and the ongoing data privacy changes are...
Croud becomes a Datorama Certified Partner
We are very excited to announce that Croud has become the UK's first independent agency to achieve...