Selling in Japan is a no-brainer. It’s a wealthy, advanced, industrialised nation, with a third of...
How LINE ads can unlock business growth in Japan
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APAC.
Creating standout campaigns for Chinese New Year 2023
For brands who have already set foot in, or are geared up to enter the vast consumer market in the...
What are Japan’s ‘lucky bags’ (Fukubukuro)?
Tradition is a powerful marketing tool, which can open up opportunities that might seem out of...
Japan and the future of luxury
In 2021 alone, the Japanese luxury goods market generated over $25.98bn in revenue. So...
Localisation and cultural relevance – the key to Japanese luxury markets
Japan is a major luxury market generating tens of billions of dollars every year. From fine wines...
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...