The term ‘attention economy’ was coined by Herbert A. Simon (psychologist, economist, and Nobel...
The power of attention, your new favourite metric
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Analytics.
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...
First-party data is here to stay
The ripples around Google’s announcement on Wednesday show the need for clarification on their...
Data ownership: Sign your own GMP & Google Cloud contracts
The trend toward clients in-housing their marketing operations has been a much-discussed topic in...
Three ways to prove the value of your consideration media
As digital marketers, we are too often inclined to measure the success of a campaign by the number...
Are you ready for Google Chrome’s SameSite update?
There's a lot going on with ad tech and some (understandable) visions of the apocalypse. It's...
Data-driven creative: Creative’s best kept secret
Croud's Strategy and Planning Executive, Lisa Sajwani, recently attended a Drum event where...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
Joining up brand and performance
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...