With modern search being hailed as the future of pay-per-click (PPC) marketing, it's important...
Modern search: four tips to mastering the future of paid search
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Katie White.
The future of paid search
Alongside an increased focus on automation across all aspects of paid search, Google has recently...
Google’s Ad Type update – and what it means for advertisers
Off the back of the recent update on match types (read Croud’s blog on the subject here), Google...
Google Ad Grants: Is there such a thing as free paid search advertising?
This article was updated on 22/01/2020. In order to help registered charities share their stories...
Google Retail Summit event round-up
This week we attended the Google Retail Summit in London to discuss all the main trends & best...
Google OptiScore – is 100% always the best?
2018 was undoubtedly the year of automation for PPC, with an increased focus on automated...
Croud reviews: Google’s new Smart Shopping campaigns
The latest innovation in shopping campaigns is here, following the launch of Smart Shopping from...
Top five tips for getting the most out of smaller marketing budgets
A common misconception is that you will only get big rewards if you have a hefty media budget to...
Google trademark authorisations – What’s in a name?
Brand reputation has always been (and always will be) a major concern for most businesses when it...
How to tailor your PPC strategy to capitalise on Black Friday
The eCommerce holiday season is fast approaching, and with Black Friday and Cyber Monday only a...