With the paid search landscape becoming ever more competitive, and accounts becoming much more...
How to effectively streamline media spend
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Conor Kingscott.
Google’s match type update – and what it means for advertisers
As announced by Google last week, starting from 18th February 2021, and rolling out market by...
Google SERP Changes: Paid vs Organic – May 2019
On 22nd May, Google announced a new look for their Search Engine Results Page (SERP). Changes were...
An introduction to In-market audiences for Search
In-market audiences can enhance your online targeting beyond simple demographic data, by profiling...
Eight new metrics from Google Ads
Google have recently released eight new metrics within Google Ads, giving you a more advanced view...
First look: The impact of the PPC SERP change on Bing
On the 16th July, Bing announced they would follow in similar footsteps to Google by getting rid...
DoubleClick’s adaptive settings: Taking bid automation a step further
Have you used DoubleClick’s adaptive settings yet? By allowing DoubleClick to automatically...
Your new favourite PPC tool: Keywords Everywhere
AdWords Keyword Planner provides advertisers with search volume data for use in forecasting and...