In June 2023, Apple previewed iOS 17 at their Worldwide Developers Conference. Amongst the new...
The impact of iOS 17 Link Tracking Protection for marketers
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Benoit Le Gendre.
Google wants you to think differently about attribution
Google announced in April 2023 that they will deprecate first-click, linear, time decay and...
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the...
Four steps to successfully integrating first-party data with SA360
First-party data integration is becoming increasingly important for businesses as we move towards...
How Google AI advancements are changing paid search
In this blog, we will discuss the most recent advancements in Google AI (artificial intelligence)...
Growing reach and demand for paid search
This blog series explores how marketers can drive growth from mature paid search accounts. In the...
Measuring paid search performance in a cookie-less world
The appeal of digital marketing compared to more traditional ways of advertising is the ability to...
Understanding the profitability of lifetime value with SA360
As a marketer, you may at times have an intuition that you are not measuring the full-value of...
Preparing for the holiday season with SA360
And just like that, the holiday season is around the corner with only a few months before we see...
Digital Darwinism and tech maturity
Following the recent pandemic, brands are quickly re-evaluating their marketing strategy and...
How can retailers make the most of their paid search budget?
In a competitive environment, your paid search strategy is key in driving results for your brand....
An introduction to SA360
In our recent Croud Academy Live webinar, Croud's Senior PPC Account Manager, Benoît Le Gendre,...