Targeting for Google Shopping campaigns has just become more efficient than ever before. Discover what Customer Match is and how to benefit from it.
How can audience data be used to get more out of your advertising strategy? We take a look.
Attribution can be tricky to get your head round. This infographic using the England rugby team and the 6 nations to simplify the process.
Ecommerce export is a massive opportunity for all UK businesses. We look at how to make your business international with Google tools in this infographic.
Export is Google’s key focus for 2015 and as a result they have provided a number of useful tools to help you understand how to grow your business globally, here we walk you through them.
Our 4 part blog post ends with some valuable insights on video analytics & mobile reporting, we also throw some cool Google scripts info as a final takeaway.
Google Shopping can provide amazing results if the campaigns are run correctly. We talk through some key pointers to ensure your campaigns are a success.
Targeting specific audiences is best practice for effective PPC campaigns, here we talk about some really cool ways to make your ads reach the right people.
This 4 part blog takes us through some of the coolest paid search tactics out there. Part 1 focuses on ad extensions and how to make the most of paid search
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