Singles’ Day, which falls on 11th November each year, has become an enormous celebration of...
How small retailers can drive growth on Singles’ Day
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Ada Luo.
The Year of the Ox: Advertising for Chinese New Year
Western businesses are tentatively trying to get a foothold on the lucrative Chinese New Year...
How is Baidu transforming the ad landscape?
Until now, paid advertising and organic search have remained separate. However, the latest updates...
China’s advertising law: What you need to know
The Chinese market presents significant opportunities for businesses around the world. However,...
Should Western retailers embrace China’s cashless revolution?
International luxury department store Galeries Lafayette recently announced that customers are now...
Growing better traffic in Baidu: The new Industry Target feature
Upon entering a new market, advertisers are likely to face numerous challenges, including...