Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
Croud recognised in The Sunday Times Hiscox Tech Track 100
We are delighted to announce that Croud has been listed in The Sunday Times Hiscox Tech Track 100, a list…
Five reasons why you should market your brand on Yahoo! Japan
When you think of paid search platforms, most people automatically think of either Google Ads or Bing. However, if you…
How to tailor your PPC strategy to capitalise on Black Friday
The eCommerce holiday season is fast approaching, and with Black Friday and Cyber Monday only a few weeks away, major…
Data science – the latest must-have digital marketing skill
Almost everything we do now involves some form of technology that collects data about us and our behavioral patterns. This…
11·11: A retailer’s guide to Singles’ Day
Singles’ Day, also referred to as Double 11 or 11.11, falls unsurprisingly on 11th November. This relatively new festival began…
How to improve campaign performance with Dynamic Search Ads
Dynamic Search Ads (DSA) are the easiest way to find potential customers searching for your products. They are able to…
Your new favourite PPC tool: Keywords Everywhere
AdWords Keyword Planner provides advertisers with search volume data for use in forecasting and campaign planning. The Keywords Everywhere add-on…
How Supermetrics can help you develop a more unified SEO & PPC strategy
As a multi-channel Agency, at Croud we spend a whole lot of time thinking about how PPC and SEO can…
Why are my Facebook and Google Analytics data so different?
“Why is my Facebook account showing me such different numbers from my Google Analytics (GA) account?” The question is a…
AdWords and DoubleClick react to Apple’s Intelligent Tracking Prevention
You may have heard about Apple’s update to Safari (including as part of iOS): the browser now intelligently interferes with…
Brexit and the digital economy: What can marketers expect?
Over a year ago, following a very close referendum, the British Government made the decision to leave the EU. Seeing the…
Back to uni: Key trends and opportunities for retailers
With the back-to-school period well underway in the UK, and many university students set to return to their studies in…