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The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Croud recognised in The Sunday Times Hiscox Tech Track 100

We are delighted to announce that Croud has been listed in The Sunday Times Hiscox Tech Track 100, a list…

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Yahoo! Japan

Five reasons why you should market your brand on Yahoo! Japan

When you think of paid search platforms, most people automatically think of either Google Ads or Bing. However, if you…

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Black Friday

How to tailor your PPC strategy to capitalise on Black Friday

The eCommerce holiday season is fast approaching, and with Black Friday and Cyber Monday only a few weeks away, major…

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Data science

Data science – the latest must-have digital marketing skill

Almost everything we do now involves some form of technology that collects data about us and our behavioral patterns. This…

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Singles Day

11·11: A retailer’s guide to Singles’ Day

Singles’ Day, also referred to as Double 11 or 11.11, falls unsurprisingly on 11th November. This relatively new festival began…

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DSA

How to improve campaign performance with Dynamic Search Ads

Dynamic Search Ads (DSA) are the easiest way to find potential customers searching for your products. They are able to…

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Key words everywhere

Your new favourite PPC tool: Keywords Everywhere

AdWords Keyword Planner provides advertisers with search volume data for use in forecasting and campaign planning. The Keywords Everywhere add-on…

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Data analysis

How Supermetrics can help you develop a more unified SEO & PPC strategy

As a multi-channel Agency,  at Croud we spend a whole lot of time thinking about how PPC and SEO can…

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Why are my Facebook and Google Analytics data so different?

“Why is my Facebook account showing me such different numbers from my Google Analytics (GA) account?” The question is a…

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AdWords and DoubleClick react to Apple’s Intelligent Tracking Prevention

You may have heard about Apple’s update to Safari (including as part of iOS): the browser now intelligently interferes with…

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Digital economy - globe on laptop

Brexit and the digital economy: What can marketers expect?

Over a year ago, following a very close referendum, the British Government made the decision to leave the EU. Seeing the…

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University students in a lecture

Back to uni: Key trends and opportunities for retailers

With the back-to-school period well underway in the UK, and many university students set to return to their studies in…

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