The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Waze app on smartphone

How Waze is making waves in digital marketing

Here at Croud, we’ve already achieved some fantastic results as one of the first adopters to advertise on Waze in…

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Top 5 terms to focus on in your Chinese New Year advertising

You may have heard about the $25bn in sales generated during last year’s Double 11 Shopping Festival; you may already…

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How to combat basket abandonment: A guide for retailers

We’ve all done it – you find a product, add it to your shopping basket, go all through the checkout…

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Data attribution

Croud: Google Attribution 360 partner at launch

Croud is very proud to be one of Google’s selected partners, certified to operate Attribution 360 (A360), which launches in…

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Valentine’s Day advertising: Top tips for retailers

Depending on your industry, as a business owner or marketer, the run-up to Valentine’s Day can be one of the…

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5 things to consider before expanding into Japan

If you’re running a successful business in English-speaking countries and are thinking of expanding into Japan, what do you need…

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YouTube on tablet

YouTube brand safety updates: Positive steps for both brands and consumers

The world’s second-largest social networking site YouTube announced last week that they are taking further steps to protect advertisers from…

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Facebook on mobile phone on table

Facebook news feed update: What does it mean for brands?

Following Facebook’s recent announcement that it is making further changes to the way in which its news feed algorithm works,…

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GDPR - mobile phone, padlock on Europe map

A 10-point GDPR checklist for digital advertising

The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas – but what…

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Coffee shop owner

Choosing a digital marketing agency: A guide for SMEs

Business experts FBS reported that in 2016, there were a total of 5.4m small medium enterprises (SMEs) in the UK, with…

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Google Shopping - mobile

How to optimise Shopping campaigns: Product descriptions

Shopping campaigns are an effective way for retailers to showcase visual representations of their products on SERPs, with key information…

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GDPR for digital marketing

Getting deep and personal with the GDPR: Its 3 biggest implications

It feels like we’re on the brink of fundamental change in the digital industry, and a certain piece of European…

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