Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas – but what…
Choosing a digital marketing agency: A guide for SMEs
Business experts FBS reported that in 2016, there were a total of 5.4m small medium enterprises (SMEs) in the UK, with…
How to optimise Shopping campaigns: Product descriptions
Shopping campaigns are an effective way for retailers to showcase visual representations of their products on SERPs, with key information…
Getting deep and personal with the GDPR: Its 3 biggest implications
It feels like we’re on the brink of fundamental change in the digital industry, and a certain piece of European…
The digital trends that will shape 2018
From cool new products and innovative ad formats, to a heavy focus on brand safety and transparency in advertising, 2017…
Top 5 social advertising campaigns of 2017
With the festive season in full swing, now’s the time to put up the tree, pop on a Christmas classic…
2017 at Croud: Year in review
2017 has been another amazing year for Croud. Our global team has more than doubled in size, with 67 new…
A marketer’s guide: Content marketing during Black Friday
Black Friday has become one of the world’s most profitable annual shopping events, with new records being set and broken…
Should Western retailers embrace China’s cashless revolution?
International luxury department store Galeries Lafayette recently announced that customers are now able to purchase items in store by using…
A retailer’s guide to capitalising on sales in the festive season
The festive season is upon us, with Christmas campaigns now in full swing, and shoppers out in force, looking to…
‘Apportunities’ for success: An introduction to PPC app marketing
Back in July 2008, Apple rolled out iOS 2.0 and for the first time in history we, the information-hungry device…
Black Friday & Cyber Monday 2017: Key trends in biddable
Last weekend saw the holiday sale season kick into full swing, with Cyber Monday hitting a new record of US$6.6bn…