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The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Back to uni: Key trends and opportunities for retailers

With the back-to-school period well underway in the UK, and many university students set to return to their studies in…

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Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics

In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the Safari web browser. The technology impacts Google…

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Three Peaks Challenge

Three Peaks Challenge: Croud raises over £4,000 for charity

To raise money for Race Against Blood Cancer, Croud undertook the Three Peaks Challenge, which entails climbing the highest peaks…

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Google Shopping campaigns: A guide for retailers

The EU recently slapped Google with a record-breaking fine of $2.7bn for abusing its dominance in the search engine market,…

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Comaparing Facebook data to GA data

5 Ways to Measure the Value of your Facebook Campaign data (and match it to Google Analytics)

The fact that Facebook’s performance measurement often doesn’t match that of the data in Google Analytics has long been a…

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What is brand safety?

Display advertising: What is brand safety and why should I care?

Now that display advertising is predominantly run programmatically, we find ourselves moving away from the safety we once felt around…

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General Election 2017: Did digital marketing shape surprise results?

Recently, political events have (perhaps surprisingly) had a significant impact on the digital marketing industry. For example, in the wake…

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Using WeChat Outside of China: A Guide for Brands

A few months ago, WeChat opened up its international geo-location targeting feature, allowing brands to target Chinese tourists traveling outside…

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Facebook Ad Benchmarks: Metrics that Matter for Retail

If you’re starting out with Facebook Ads for the first time or launching new campaigns with different objectives, it can…

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Google launches Shopping Ads on GDN: What’s the Opportunity?

Google are currently running a pilot which will see Google Shopping ads appearing on premium fashion and home sites which…

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How to make the most of GDN’s new Smart Display Campaigns

Last week, Google publicly released their Smart Display Product for their Google Display Network (GDN). The product is the latest…

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Baidu Homepage

Growing better traffic in Baidu: The new Industry Target feature

Upon entering a new market, advertisers are likely to face numerous challenges, including generating brand awareness and competing with existing…

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