The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Using WeChat Outside of China: A Guide for Brands

A few months ago, WeChat opened up its international geo-location targeting feature, allowing brands to target Chinese tourists traveling outside…

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Facebook Ad Benchmarks: Metrics that Matter for Retail

If you’re starting out with Facebook Ads for the first time or launching new campaigns with different objectives, it can…

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Google launches Shopping Ads on GDN: What’s the Opportunity?

Google are currently running a pilot which will see Google Shopping ads appearing on premium fashion and home sites which…

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How to make the most of GDN’s new Smart Display Campaigns

Last week, Google publicly released their Smart Display Product for their Google Display Network (GDN). The product is the latest…

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Growing better traffic in Baidu: The new Industry Target feature

Upon entering a new market, advertisers are likely to face numerous challenges, including generating brand awareness and competing with existing…

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A Brief History of Google SERPs [Infographic]

Over the course of the last 20 years, Google has revolutionized how we source information, how we buy products, and…

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How synergy between SEO & PPC can help brands dominate The SERPS

In recent months, search marketers have seen a major shift in focus from Google. Where previously, PPC and SEO lived…

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Moving To Shrewsbury For A Career In Digital

Approaching your graduation day at University – whilst exciting – can be daunting the closer it gets to the day….

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Breaking Down the Facebook Auction: How to manage rising CPMs

Yesterday, Ximena Sanchez and Clark Boyd presented at NYC’s Social Media Week on the challenges that affect paid social practitioners…

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Jim’s Story- From Marketeer to Freelancer

My introduction to Croud was perhaps a bit more unconventional than most Croudies’. In 2015, I was working in digital…

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Working at a digital Marketing agency

Is working for a Digital Agency Right for You?

As an ever growing digital marketing agency, Croud are always looking to recruit. As a relative ‘newby’ to the Croud…

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Branding vs performance … they’re the same thing

Even the greenest marketing grad knows the well-worn John Wannamaker adage “Half the money I spend on advertising is wasted;…

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