Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China’s biggest shopping festival, ‘Double 11’. Since its inception in 2009 by…
Paid search: Collaborating effectively with machines
More than ever before, success within digital marketing and paid search in particular, requires an honest evaluation of where human…
Aligning global strategy through strategic insights
In the digital age, business knows no borders. Or does it? In the quest to succeed in new markets, many…
The top five things your website checkout should do
With ecommerce rapidly growing in popularity, most shoppers have become familiar with the online checkout process. However, sometimes a brand’s…
A guide to understanding defensive SEO
Picture this – you’ve spent the better part of a few months working on a new site migration. You’ve created…
Understanding CTV data and measurement
Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed into the…
Media planning: Traditional media vs. new media
Marketers have a handful of options when it comes to planning media. While we have the core channels – online…
Is Shopify Audiences every marketer’s dream?
Shopify recently came up with a solution to help marketers maintain and grow their brand, and drive efficient acquisition in…
How to grab attention in five seconds
Every media interaction we have with consumers is underpinned by how well we can first capture our audience’s attention. To…
It’s a no for dynamic rendering. Solution? Progressive enhancement
Investigating the benefits of progressive enhancement with regards to search engine optimisation (SEO). On the 10th of August, 2022, Google…
Hyperoptic appoints Croud to scale brand presence
UK-based broadband provider, Hyperoptic, has appointed Croud to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned…
Equifax appoints Croud as UK agency partner
The agency will be focused on promoting Equifax’s new and improved ‘Renaissance’ product. We are pleased to share that Equifax,…