Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
Google SERP features: What are they and why are they important?
Stay up-to-date on the latest SERP features that can make or break your SEO strategy. With changes and updates rolling…
Croud’s WTS Fest 2023 wrap-up
The Women in Tech SEO conference brings together women from around the world to share their insights and experiences, in…
Attribution and incrementality: solving marketing’s holy grail
Marketing budgets are always under a measure of scrutiny for value being delivered, but this is never more true than…
Croud appoints Chief People Officer as global expansion continues
We’re pleased to welcome Audrey Lucy to the Croud team as Chief People Officer, a new role for the business…
ChatGPT, AI and Google: Croud’s take
The wondrous world of artificial intelligence (AI) is in rapid acceleration and change is afoot, so we asked Croud’s AI…
Valentine’s Day around the world – Croud’s market insight
Valentine’s Day is held every year on the 14th of February and is synonymous with romance. With a little help…
How LINE ads can unlock business growth in Japan
Selling in Japan is a no-brainer. It’s a wealthy, advanced, industrialised nation, with a third of the population of the…
Croud welcomes Avinash Kaushik as Chief Strategy Officer
After 16 years at Google, Kaushik will drive strategy, product and M&A for Croud on a global scale. Today we…
GA4: the only analytics platform that benefits from Google’s Consent Mode
Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem that should (and will) get…
ChatGPT-3 is a tool, not a writer
When I asked ChatGPT-3 how it can help digital marketers, I was hoping for an answer other than what everyone…
Blue Monday: What is it and where did it come from?
#BlueMonday is currently trending at #1 on Twitter. But what is Blue Monday? Where did it come from and what…
Feed-based approach to Dynamic Search Ads targeting
I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land that explored how to…