The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Google SERP features: What are they and why are they important?

Stay up-to-date on the latest SERP features that can make or break your SEO strategy. With changes and updates rolling…

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Croud’s WTS Fest 2023 wrap-up

The Women in Tech SEO conference brings together women from around the world to share their insights and experiences, in…

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Attribution and incrementality: solving marketing’s holy grail

Marketing budgets are always under a measure of scrutiny for value being delivered, but this is never more true than…

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Croud appoints Chief People Officer as global expansion continues

We’re pleased to welcome Audrey Lucy to the Croud team as Chief People Officer, a new role for the business…

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ChatGPT, AI and Google: Croud’s take 

The wondrous world of artificial intelligence (AI) is in rapid acceleration and change is afoot, so we asked Croud’s AI…

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Valentine’s Day around the world – Croud’s market insight

Valentine’s Day is held every year on the 14th of February and is synonymous with romance. With a little help…

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How LINE ads can unlock business growth in Japan

Selling in Japan is a no-brainer. It’s a wealthy, advanced, industrialised nation, with a third of the population of the…

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Croud welcomes Avinash Kaushik as Chief Strategy Officer

After 16 years at Google, Kaushik will drive strategy, product and M&A for Croud on a global scale. Today we…

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GA4: the only analytics platform that benefits from Google’s Consent Mode

Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem that should (and will) get…

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ChatGPT-3 is a tool, not a writer

When I asked ChatGPT-3 how it can help digital marketers, I was hoping for an answer other than what everyone…

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Blue Monday: What is it and where did it come from?

#BlueMonday is currently trending at #1 on Twitter. But what is Blue Monday? Where did it come from and what…

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Feed-based approach to Dynamic Search Ads targeting

I was recently reading an article on Dynamic Search Ads (DSAs) published by Search Engine Land that explored how to…

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