The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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Croud appointed by AllSaints as digital partner to support growth plan

AllSaints, the British fashion retailer, has appointed Croud to support its ambitious new global growth plans and digital transformation goals, including…

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Localisation and cultural relevance – the key to Japanese luxury markets

Japan is a major luxury market generating tens of billions of dollars every year. From fine wines and unique jewellery…

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Make mental health and wellbeing for all a global priority

World Mental Health Day falls on the 10th of October every year and is a day to start, and continue,…

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Croud’s Katie McMahon named a winner in the Marketing Brew’s Go-Getter awards

We’re thrilled to announce that Croud’s Biddable Associate Director, Katie McMahon, has been named a winner in the Marketing Brew’s…

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How to run internal digital PR campaigns: a manager’s guide

In over eight years of running Digital PR campaigns I’ve been fortunate enough to work alongside some of the greatest…

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Double 11: Three blunders to avoid this shopping season

This year will mark the 14th year of China’s biggest shopping festival, ‘Double 11’. Since its inception in 2009 by…

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Paid search: Collaborating effectively with machines

More than ever before, success within digital marketing and paid search in particular, requires an honest evaluation of where human…

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Aligning global strategy through strategic insights 

In the digital age, business knows no borders. Or does it? In the quest to succeed in new markets, many…

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The top five things your website checkout should do

With ecommerce rapidly growing in popularity, most shoppers have become familiar with the online checkout process. However, sometimes a brand’s…

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A guide to understanding defensive SEO

Picture this – you’ve spent the better part of a few months working on a new site migration. You’ve created…

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Understanding CTV data and measurement

Last month, we kicked off our connected TV (CTV) blog series by diving into how CTV has developed into the…

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Media planning: Traditional media vs. new media

Marketers have a handful of options when it comes to planning media. While we have the core channels – online…

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