The latest digital marketing news from Croud

Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media. 

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A detailed look at Google Ads’ new DDA model

At the end of September 2021, Google announced that data-driven attribution (DDA) will become the default attribution model for all…

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Amazon’s European Fulfilment Network: How to sell to Europe in 2022

Amazon’s reintroduction of the European Fulfilment Network could be the supply chain solution you need to successfully trade and scale…

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2022 Super Bowl search trends

The Super Bowl is one of the most-watched sporting events in the world, with one of the most highly anticipated…

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The How, What and Why of Topics API

On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The Topics API”, as the new…

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How to leverage n-gram analysis to shift towards modern search

Among the many changes in digital marketing over the last two years, one of, if not the largest shifts in…

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Croud achieves recertification of Google Premier Partner status

We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022, making it amongst…

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How to calculate CLV for ecommerce startups

Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or simply “figuring out who makes you the most…

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Jon King joins Croud as first Group General Manager

We are pleased to welcome Jon King, former CEO of Performics, as Group General Manager at Croud. King, who is…

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Croud achieves GMP Mobile Web Certification

In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded Google Marketing Platform’s Mobile…

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Croudie stories: Living and working in Iceland

In this blog, Gudmundur F. Magnusson shares his experience of being part of the Croudie Network whilst living in Iceland, and…

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Work smarter, not harder: Croud’s favorite digital shortcuts

At Croud, we’re all about finding ways to work more efficiently and increase our productivity. In this blog, the team…

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Conversion rate optimisation 101: What CRO is (and isn’t)

Conversion rate optimisation (CRO) is a growing topic of conversation, especially for brands looking to elevate the digital experience for…

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