Blog.
The latest digital marketing news from Croud
Read the latest news and insights from the global team at Croud – covering everything from data solutions to the most up-to-the-minute developments in the world of paid media.
A detailed look at Google Ads’ new DDA model
At the end of September 2021, Google announced that data-driven attribution (DDA) will become the default attribution model for all…
Amazon’s European Fulfilment Network: How to sell to Europe in 2022
Amazon’s reintroduction of the European Fulfilment Network could be the supply chain solution you need to successfully trade and scale…
2022 Super Bowl search trends
The Super Bowl is one of the most-watched sporting events in the world, with one of the most highly anticipated…
The How, What and Why of Topics API
On the 25th of January, Google announced the latest initiative within their Privacy Sandbox, “The Topics API”, as the new…
How to leverage n-gram analysis to shift towards modern search
Among the many changes in digital marketing over the last two years, one of, if not the largest shifts in…
Croud achieves recertification of Google Premier Partner status
We are thrilled to announce that Croud has been recertified as a Google Premier Partner for 2022, making it amongst…
How to calculate CLV for ecommerce startups
Customer lifetime value (CLV) — or customer profitability, customer profitability analysis, or simply “figuring out who makes you the most…
Jon King joins Croud as first Group General Manager
We are pleased to welcome Jon King, former CEO of Performics, as Group General Manager at Croud. King, who is…
Croud achieves GMP Mobile Web Certification
In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded Google Marketing Platform’s Mobile…
Croudie stories: Living and working in Iceland
In this blog, Gudmundur F. Magnusson shares his experience of being part of the Croudie Network whilst living in Iceland, and…
Work smarter, not harder: Croud’s favorite digital shortcuts
At Croud, we’re all about finding ways to work more efficiently and increase our productivity. In this blog, the team…
Conversion rate optimisation 101: What CRO is (and isn’t)
Conversion rate optimisation (CRO) is a growing topic of conversation, especially for brands looking to elevate the digital experience for…