3rd November

The Croud Consumer Index: AI, LLMs and the Next Frontier of Search

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Organic Performance

Ensuring brands win discovery where it matters. 

Search is diversifying. Brands need to be discoverable, citable and correctly represented where audiences research, consider and decide; across search, social, marketplaces, communities and LLMs.

SearchAnywhere

With SearchAnywhere™, Croud makes brands discoverable everywhere, from search results and AI overviews to LLM citations and community hubs. We bridge the gap between innovation and commercial growth to deliver return on intelligence.

SearchAnywhere™ delivers:

  1. Demand capture across discovery platforms
  2. Increased share of mentions and citations in LLMs
  3. Improved brand accuracy and reputation
  4. More qualified traffic and conversions from journeys that click
  5. Clear commercial outcomes, attributing visibility lift to revenue lift

To do this, we deploy two proprietary Croud Intelligence(CI) products from CroudOS. SEOCI™ and BrandCI™.

SEOCI & BrandCI

SEOCI™ - the competitive intelligence and maturity assessment layer of SearchAnywhere™. It diagnoses where visibility is being won or lost, pinpointing the tactics competitors are using and helps size the commercial value of becoming more discoverable today. 

SEOCI™ answers:

  1. Where do we show up today, and where do we have visibility gaps?
  2. Which competitors are winning in communities, AI answers, and social search?
  3. What are the highest-impact fixes and investments?
  4. What’s the likely upside if we improve?
  5. How do we show up at a regional/local level for proximity search

BrandCI™ - the LLM intelligence layer of SearchAnywhere™.  It measures how visible, citable, and reputable your brand is within LLMs, tracking how often you’re mentioned, whether you’re cited, and how consistently your brand shows up, turning insights into action.

BrandCI™ answers:

  1. Are we being recommended and are we being cited?
  2. What sources do LLMs rely on when describing us?
  3. Where is the narrative being misrepresented?
  4. What should we change on-site and off-site to improve citation?
  5. How are we understood region to region for better local presence

Organic Capabilities

Croud’s Organic Performance capabilities cover:

  1. SearchAnywhere™ strategy and execution. A cross platform organic strategy built for how audiences discover brands today
  2. Technical SEO and CX (customer experience). Because discoverability starts with a site that’s fast, understandable and easy to extract information from
  3. Content. Designed to win answers and build authority that travels across platforms
  4. Answer Experiences with AEO and GEO. Making content available for summary extraction through answer engine and generative experience optimization, whilst building authority signals to increase citation and reputation
  5. Amplification. Leveraging Digital PR to improve citation potential through creators, partnerships and press syndication.
How SearchAnywhere™ drove a 30% increase in organic revenue for leading health and wellness brand Thorne.
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Thorne

Growing AI search visibility for Thorne

View Case Study

30%

Increase in YoY Organic revenue

+22%

Ahead of organic revenue target

66%

LLM mention rate based on BrandCI

Thorne logo color

Get In Touch

Whether you need a SearchAnywhere™ strategy, technical consultancy or a scalable content program, Croud’s Organic Performance team can tailor the right combination to deliver return on intelligence. Contact us to discover how our Organic Performance offering can boost visibility, engagement and commercial success.

 

Page last reviewed: 16th March 2026.
by Tom Mansell (VP, Organic Performance).