10th January

The future of content in 2025

Read More
UK/US

Services

Paid Social

Elevating creative through automation to drive performance

Paid Social delivers engagement, reach, and conversions through strategic platform partnerships, modern targeting methodologies, and creative dynamism. Croud combines deep social platform knowledge with AI-driven techniques to amplify brand performance and drive tangible results.

Platform expertise across the social spectrum

Our team works across all major platforms including Meta, TikTok, LinkedIn, and others, ensuring campaigns are optimized for the formats and audiences that matter most.

Signal-backed audience optimisation

High-level quality data integration to inform platform machine learning and allow us to drive personalisation at scale to deliver ROI.

AI-enhanced creative scale

Combining 1st and 3rd party tools with platform machine learning, we’re able to scale creative development and testing to maximise performance.

Our Capabilities

Social Ecosystem Strategy

We design campaigns that span platforms, delivering messaging that resonates across formats and feed types.

AI-Powered Optimisation

Croud harnesses AI to optimise delivery, test creative variants, and adapt targeting in real time for performance that scales.

Cross-Channel Insights

Campaign performance is informed by an integrated view across paid social alongside search and display to reveal the full customer journey. Our search & social teams work closely together given the increasing overlap between channels in the customer journey.

Advanced Measurement & Attribution Solutions

We apply econometric modelling, machine learning attribution, and uplift testing to measure performance accurately in an increasingly fragmented cross-channel landscape.

Get in touch

If your goal is to shape a cohesive social strategy across platforms, harness AI for creative performance, or accurately measure the impact of your paid social in a modern media landscape, Croud’s Paid Social team is ready to help.

Reach out today to discover how connected, intelligent social advertising can deliver real return.