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Put simply, we live and breathe luxury & premium marketing. At the center of our success is our understanding of how to reach &, most importantly connect with affluent consumer sets online, and doing this in a way that protects Brand, while driving performance.
A higher price point is part of what often makes up a luxury product or service. The customer is buying the best and at the top of the market. With this comes the need to be able to reach the affluent and HNW customer. Over years we have developed ways of reaching the affluent and it begins with data and a deep understanding of the attitudes and behaviors of this audience set. Beyond the knowledge we have built up over the years, we work with specialist third-party data providers who enable us to map our affluent audiences effectively in order to understand how best to reach and connect with them. Get in touch to find out more.
Our team has been dedicated to servicing luxury brands for over 13 years. Our heritage stems from the well-known luxury marketing agency, VERB Brands, which we acquired in 2021. With team retention and an investment in the proposition, we have been able to strengthen our luxury division with stronger strategic work while supporting our clients to enable global scale and efficiency in ways that are not possible as a boutique small independent agency.
Maintaining exclusivity while expanding digitally requires strategic precision. Our team understands the delicate balance luxury brands must strike in the digital landscape. We develop tailored approaches that protect your brand's exclusive positioning through selective channel strategy, premium content production, and targeted audience segmentation.
By leveraging first-party data and working with specialist third-party providers, we ensure your digital communications reach only the most qualified audiences. Our creative experts craft digital experiences that mirror the exceptional quality of your in-store environment, maintaining the sense of exclusivity your customers expect. This approach allows you to scale your digital footprint without diluting your brand's aspirational status or exclusive appeal.
Traditional last-click attribution falls short for luxury brands with extended consideration periods. Our dedicated measurement framework acknowledges these unique challenges. We implement sophisticated multi-touch attribution models that recognize all touchpoints throughout your customer's journey—from initial brand discovery to final conversion, which can span months for luxury purchases.
Through our AttributionGeni and Unified Measurement solutions, we build customized attribution systems using advanced Machine Learning techniques. These capture the full impact of your marketing efforts across every channel and provide a more accurate picture of what's truly driving conversions for your luxury audience. Our approach acknowledges that luxury consumers often engage with brands across multiple touchpoints before making a purchase decision, ensuring proper credit is given to every marketing touchpoint.
At Croud Luxe, we understand luxury marketing isn't a choice between brand protection and performance—it's about achieving both simultaneously. Our team of luxury experts works closely with your brand team to ensure every digital initiative meets rigorous brand standards while still driving measurable results.
We apply strict brand safety measures across all digital activities, placing your ads only in premium environments that complement your positioning. Our performance strategies are designed specifically for luxury brands, focusing on quality over quantity and leveraging sophisticated targeting to reach consumers with genuine purchase intent. By integrating our performance expertise with our Born Social and Creative teams, we ensure all ads maintain the premium aesthetic and tone that befits your luxury status, while still delivering the performance metrics that drive business growth.
Luxury marketing demands a more sophisticated approach to measurement than standard ROI calculations. Our maturity and measurement framework recognizes metrics that capture the true value of luxury marketing activities. Beyond immediate conversion metrics, we track brand equity indicators, sentiment analysis, and engagement quality.
For luxury brands, we emphasize metrics like high-value customer acquisition, customer lifetime value projections, engagement depth, and consideration period tracking. Our analytics team can help you understand the incremental impact of brand-building activities through advanced modeling techniques. We also monitor perception metrics and share-of-voice within luxury contexts to ensure your brand maintains its position and influence with affluent audiences. This comprehensive approach provides a clearer picture of marketing effectiveness in the unique context of luxury, where a single high-value customer can deliver exceptional returns over time.
