Retail Media

Marketplace expertise across platforms

We activate campaigns across major and emerging retail media networks, including Amazon, Walmart, Tesco, and TikTok Shop—tailored to each platform’s audience, format, and targeting capabilities.

Advanced insights & measurement

First-party retailer data and sophisticated measurement through cleanrooms  is used to target high-intent shoppers, delivering the perfect message, with the right products,  at the perfect moment to maximise purchase likelihood.

End-to-end capability

From business model and logistic set up, campaign strategy and creative optimisation, to the most accurate measurement  and ongoing scaling, our retail media approach aligns activity with both immediate sales and long-term brand growth.

Marketplace Advertising Strategy

Campaigns are designed to meet category-specific challenges, combining audience insights, product positioning, and retail search optimisation.

First-Party Data Activation

We integrate retailer-supplied shopper data with brand and market insights to segment audiences, tailor creative, and optimise bids.

Sponsored & Display Formats

From sponsored product listings to dynamic display ads, we select and optimise the formats that deliver the highest return for each product set.

Creative Optimisation

Ad creative is continually tested and refined to ensure it resonates with target shoppers—driving both click-through and conversion.

Cross-Retailer Campaign Management

We coordinate campaigns across multiple retailers, ensuring consistency of brand message and efficiency in spend allocation.

Measurement & Incrementality

We measure success using both platform metrics and independent modelling to understand incremental sales impact, not just last-click performance.

Operational excellence

We have deep expertise in every stage of your Retail Media growth journey. No matter where you are in the life cycle today, we’ve driven success for brands across a wide range of categories.

We help brands build the right business model for each retailer, providing strategic insight and planning for operational and logistic set up, inventory management and fulfilment.

Retail readiness & brand UX

Croud's retail creative services can be fully customised and localised for any retail platform or marketplace. Our creative and platform experts ensure consistently best-in-class copy, images, video and ad creative at every touchpoint, making your product detail pages and rich content like A+ and Brand Stores fully optimised not just to boost user conversion rates by 45%, but also for visibility and boosted discoverability within retailer and AI algorithms.

Advanced strategy

From sponsored product listings to dynamic display ads, we select and optimise the formats that deliver the highest return against our clients' goals.

Sponsored ad, DSP and other retailer-specific ad campaigns are designed to meet category-specific challenges, combining bespoke audience insights, sophisticated product positioning, and incremental outcomes.

We also coordinate strategy across multiple retailers and platforms, making use of our third party partners' tech like Skai, ensuring consistency of brand messaging, efficiency in spend allocation and fully optimised total return on investment regardless of where the end user shops.

Measured acceleration

We see the full picture of our clients' businesses, not just siloed sales channels; we measure success using both platform metrics and independent modelling to understand total incremental sales impact in each marketing and sales channel, not just last-click performance.