A new global study exploring attitudes towards localisation
The pandemic has accelerated the global shift to digital, and over the past 18 months, we’ve seen countless brands transform their online approach as a result. Others, such as Amazon and UberEats have maximised global opportunity and successfully delivered localisation at scale.
Croud's 2022 International Localisation Report features a survey of 1,600 people across France, Germany, China and Japan, as well as a quantitative analysis of companies across finance, software and retail sectors, to explore the realities of brand localisation across these markets.
Download Croud's international report to:
- uncover the key insights surrounding brand localisation and the digital user journey;
- learn about the main drivers and considerations for online consumers in China, France, Germany and Japan;
- understand the key elements brands need to consider when expanding internationally - from localised imagery and currency to inaccurate translation;
- identify the key mistakes being made by brands and how to avoid them.
