We're thrilled to announce that Chime—the nation’s most-loved banking appTM—has appointed Croud as their new brand media planning agency. As one of the newest additions to our expanding client portfolio, our teams will work closely with Chime to drive brand awareness and familiarity in the U.S. by leveraging new channels to drive growth.
“We are proud to announce Chime, an industry leader in innovative, fair and transparent banking services, as our newest client and a significant milestone for us,” said Kris Tait, Managing Director US, Croud. “Having been selected as Chime’s brand planning agency is not only a testament to our consistent top-notch performance, but our place within the market. Our shared innovation-first mindset coupled with the fact that Chime is willing to place big bets on media and partnerships as they power their brand forward, makes this an incredible match.”
Thanks to the strong foundation of community members and millions of social followers, Chime is well known for its radically different approach toward building relationships with its community. Croud will prioritize the diversification of Chime’s media mix to drive member growth and ultimately drive both Chime’s brand awareness and familiarity.
“Croud has proven itself as an impressive, capable partner in performance-driven placements and in unlocking new channels to drive increased brand awareness,” said Vineet Mehra, CMO, Chime. “We are looking forward to working closely with their strong bench of leaders as we launch Chime into our next phase of growth.”
Chime has been a disrupter not only in the financial industry, but has also shown its a force to be reckoned with when it comes to building a strong community of advocates through its social channels with relevant and engaging content. As a community-centric company, Chime is one of the most socially engaged finance brands with engagement rates nearly three times the standard for financial services. Chime will collaborate with Croud to maximize its investment across its social platforms and implement a creative strategy to continue to deliver on its growth.
This partnership follows Croud's recent wins at the prestigious U.S. Agency Awards for Digital Agency of the Year and Independent Agency of the Year, as well as our inclusion in Adweek’s Fastest Growing Agencies in 2023.
